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Scale your web design business with Divi
Freelance designers hit ceiling quickly. Trading hours for dollars limits growth. Scale beyond your personal capacity by building systems, templates, and processes around Divi.
Template libraries become your biggest asset. Build comprehensive kits for common client needs—restaurants, medical practices, e-commerce, professional services. Include complete page layouts, styled modules, and configured plugins. Deploy these templates to cut project time from weeks to days.
Divi Machine multiplies your efficiency. Create dynamic templates once and apply them across multiple clients’ sites. Build your own library of Divi Machine templates for common dynamic content needs—team directories, product catalogs, service listings, portfolio grids.
Standardized plugin stacks reduce variables. Use the same Divi Engine plugins on every appropriate project. You’ll become an expert with these tools, solving problems faster and building sites more efficiently. Recommend this same stack to clients so you’re always working with familiar tools.
Documentation systems prevent repeated questions. Create video tutorials showing clients how to add blog posts, update team members, or modify product descriptions. Record your development processes so future team members can follow your systems. Write down solutions to common problems.
Productize your services instead of custom quoting every project. Offer packages like “5-Page Business Site – $3000” or “E-commerce Setup – $5000.” Include specific deliverables in each package. This simplifies sales, streamlines production, and improves profitability.
Hire and train others to handle routine tasks. Junior developers can implement your designs. Virtual assistants can handle client communication. Content specialists can write copy. You focus on high-value activities—sales, strategy, and client relationships.
Passive income streams supplement project work. Create and sell Divi child themes, layout packs, or video training courses. Build a membership site teaching Divi techniques. These products generate revenue without requiring your time for every sale.
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Troubleshoot common Divi problems fast
Divi problems derail projects and frustrate clients. Knowing how to diagnose and fix common issues quickly saves time and stress. Here are solutions to the most frequent Divi problems.
Visual Builder won’t load? Start by checking for JavaScript errors in your browser console. Plugin conflicts cause most builder issues. Temporarily disable other plugins to identify the culprit. Theme conflicts are rare but possible—test with a default WordPress theme to rule this out.
Layouts looking broken after updates? Clear all caches—browser cache, WordPress object cache, Divi static CSS, and any caching plugins. Regenerate Divi’s CSS files in the theme options. This fixes 90% of post-update visual issues.
Slow backend editing? The Divi Builder loads lots of JavaScript and CSS. Increase your PHP memory limit to 256MB or higher. Check for poorly coded third-party Divi modules that add overhead. Consider using Divi Nitro to optimize backend performance.
Module settings not saving? This usually indicates a server timeout or PHP configuration issue. Increase max_execution_time and post_max_size in your PHP settings. Check error logs for clues about what’s failing.
Mobile layouts displaying incorrectly? Remember that Divi has separate settings for desktop, tablet, and mobile. Check that you’ve configured all three breakpoints. Use Divi Mobile for advanced mobile control and easier troubleshooting.
Forms not submitting? Verify your SMTP settings first—WordPress’s default mail function is unreliable. Check that form notification emails aren’t landing in spam. Test with Divi Form Builder AI which includes better email handling and debugging tools.
Security issues or hacks? Immediately scan with Divi Protect to identify compromised files. Change all passwords. Update WordPress, Divi, and all plugins. Review file permissions and user accounts. Consider professional security help for serious breaches.
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Build high-converting landing pages with Divi
Landing pages serve one purpose: converting visitors into customers, subscribers, or leads. Generic page layouts don’t cut it. You need focused designs that guide visitors toward a single action. Here’s how to build landing pages that actually convert.
Start with a compelling hero section. Your headline should communicate the core benefit immediately. Use sub-headlines to provide supporting details. Include a relevant hero image or video that reinforces your message. Divi Machine lets you create hero section templates that adapt to different campaigns automatically.
Benefits beat features every time. Don’t list what your product does—explain how it improves users’ lives. “Save 10 hours per week” resonates more than “automated scheduling features.” Focus on outcomes, not capabilities.
Social proof builds trust fast. Include customer testimonials with photos and names. Show logos of companies that use your product. Display review ratings prominently. Real results from real people overcome skepticism.
Remove navigation links from landing pages. Every link away from your primary call-to-action reduces conversions. Users should have two choices: convert or leave. Additional navigation options dilute focus and encourage browsing instead of action.
Forms should ask for minimal information. Each field you require reduces form completion rates. Collect only what you absolutely need. Use Divi Form Builder AI to create multi-step forms that feel less overwhelming while still gathering necessary data.
Calls-to-action need to be specific and benefit-oriented. “Start Your Free Trial” works better than “Submit.” “Get My Free Guide” beats “Download.” Tell users exactly what they’ll get when they click.
Page speed directly impacts conversion rates. Every second of load time costs conversions. Divi Nitro optimizes your landing pages for instant loading, keeping bounce rates low and conversions high.
Test everything. Run A/B tests on headlines, images, form fields, and CTA buttons. Small changes can produce big conversion improvements. Let data guide your decisions.
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Secure your WordPress site without slowing it down
Security and performance often conflict. Heavy security plugins bog down sites with constant scanning and monitoring. Divi Protect takes a smarter approach, providing robust security without the performance hit.
Efficient threat detection uses targeted monitoring instead of constant full-site scans. The plugin watches critical files, login attempts, and vulnerable entry points. It ignores harmless activity that other plugins waste resources checking. This focused approach catches threats without consuming server resources.
Login protection stops attacks early. Rate limiting prevents brute force attempts without adding overhead to successful logins. Two-factor authentication adds security only when users actually log in. These strategies block attackers before they can impact performance.
Firewall rules filter malicious traffic at the server level, before it reaches WordPress. Bad bots and attack attempts get blocked instantly. Legitimate traffic flows through unimpeded. This architecture keeps your site fast for real visitors while blocking threats.
Database security happens during maintenance windows, not during peak traffic. Scheduled scans check for suspicious database entries when site activity is low. This prevents security checks from competing with user requests.
Backup systems use smart incremental backups. Only changed files get backed up after the initial full backup. This reduces backup time from hours to minutes while ensuring complete protection. Backups can even run during active use without visitors noticing.
Security notifications happen in real-time without impacting frontend performance. Monitoring runs in the background. Alerts reach you instantly when threats appear, but site visitors experience zero slowdown.
Combine Divi Protect with Divi Nitro for sites that are both secure and blindingly fast. You shouldn’t have to choose between security and speed.
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Automate your WordPress workflows with Divi Machine
Repetitive WordPress tasks eat up hours that could be spent on actual design and content creation. Divi Machine automates these workflows so you can focus on what matters.
Page generation happens automatically. Instead of building individual team member pages, create one template and let Divi Machine generate pages from your team member posts. Add a new team member by creating a post, not building an entire page. This works for any repeating content—products, services, case studies, locations, events.
Content updates become effortless. Change your template design and watch all generated pages update instantly. No more clicking through dozens of pages making the same edit over and over. One change updates everything.
Archive and listing pages build themselves. Divi Machine creates beautiful grids and lists of your content automatically. Filter, sort, and paginate results without writing code. Users can browse your products, portfolio, or blog posts with a polished, professional interface.
Integration with Advanced Custom Fields unlocks unlimited possibilities. Pull in any custom data and display it beautifully. Build complex page layouts that combine multiple data sources. Create relationship-based content where pages link to related items automatically.
The query builder gives you precise control over what content appears where. Show only featured products, display posts from specific categories, exclude certain items, limit results by date—the flexibility is enormous.
Templates can be reused across multiple sites. Build a library of common page types—product pages, team member profiles, case study layouts—and deploy them on client sites in minutes instead of hours.
Stop building pages manually. Let Divi Machine handle the repetitive work while you focus on design and strategy.
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Create stunning product pages with WooCommerce and Divi
Default WooCommerce product pages work, but they don’t sell. Generic layouts and basic styling leave money on the table. With Divi and the right plugins, you can build product pages that convert browsers into buyers.
Start with the layout. Use full-width hero sections to showcase product images prominently. Add image galleries that let customers see products from every angle. Divi Machine lets you design one stunning product page template and apply it across your entire catalog automatically.
Trust signals matter enormously. Add customer reviews prominently near the buy button. Display security badges and money-back guarantees. Show shipping information clearly. These elements reduce purchase anxiety and boost conversion rates.
Product descriptions deserve special attention. Skip the generic manufacturer descriptions and write compelling copy that addresses customer pain points. Use bullet points to highlight key features. Include size charts, material information, and care instructions where relevant.
Cross-selling and upselling increase average order value. Display related products, frequently bought together bundles, and premium alternatives. Divi Bodycommerce lets you place these offers strategically throughout the customer journey for maximum impact.
Mobile optimization is non-negotiable. Most online shopping happens on phones. Your product pages must look perfect and function smoothly on small screens. Large product images, touch-friendly buttons, and easy-to-read text are essential.
Loading speed affects both user experience and search rankings. Optimize product images without losing quality. Use lazy loading for image galleries. Divi Nitro handles these optimizations automatically.
Great product pages combine beautiful design with smart psychology. Build pages that sell, not just inform.
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Build membership sites with Divi Machine Accounts
Creating membership sites used to require multiple plugins, complicated integrations, and countless hours of setup. Divi Machine Accounts changes that by providing everything you need to build a complete membership platform right within Divi.
The plugin handles user registration, login, and account management seamlessly. Members get custom dashboards where they can update profiles, view purchase history, and access protected content. You build these dashboards using the Divi Builder, so they match your brand perfectly.
Content restriction becomes simple. Protect entire pages, specific sections, or individual modules based on membership level. Show different content to free members, paid subscribers, and non-members—all from the same page. This flexibility lets you create complex membership structures without duplicate pages.
Integration with WooCommerce means you can sell memberships just like products. Set up subscription plans, one-time fees, or freemium models. Members purchase access through your standard checkout process. Divi Bodycommerce optimizes this checkout experience to maximize membership sign-ups.
Email automation keeps members engaged. Send welcome emails when users register, renewal reminders before subscriptions expire, and custom messages based on membership activities. All emails can be designed to match your brand.
The account management system handles everything automatically. Members upgrade or downgrade plans themselves. Payment processing happens in the background. Access levels update instantly when subscriptions renew or expire.
Whether you’re building a course platform, exclusive community, or premium content site, Divi Machine Accounts provides the tools you need without the usual complexity.
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Master Divi layouts with these 5 essential techniques
Building beautiful Divi layouts shouldn’t take hours of trial and error. These five techniques will transform how you work with the Divi Builder, making your design process faster and your sites more professional.
First, master section and row structure. Understanding how sections, rows, and columns interact gives you complete control over your layouts. Use full-width sections for hero areas, regular sections for contained content, and specialty sections for unique designs. Divi Machine takes this further by letting you create dynamic section templates that populate automatically.
Second, leverage spacing options strategically. Padding and margin settings control the breathing room in your designs. Use consistent spacing values to create visual rhythm. The key is establishing a spacing scale—like 20px, 40px, 60px—and sticking to it across your site.
Third, utilize global colors and fonts. Define your brand colors once, then use them throughout your site. When you need to update your color scheme, change the global value and watch your entire site update instantly. This saves hours of manual updates and ensures design consistency.
Fourth, build with mobile-first thinking. Start your designs on mobile, then enhance for larger screens. Divi Mobile extends these capabilities with advanced mobile controls that give you pixel-perfect control over how your site looks on smartphones and tablets.
Fifth, create reusable layouts and save them to your library. Build a collection of section templates for common page elements—headers, pricing tables, testimonial blocks, contact forms. This speeds up future projects and maintains consistency across multiple sites.
These techniques form the foundation of efficient Divi development. Master them, and you’ll build sites faster while producing better results.
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Add powerful filtering with Divi Ajax Filter
Visitors hate searching through pages of products or posts to find what they want. Divi Ajax Filter solves this by adding instant, no-reload filtering to your Divi site.
The plugin works with any content type. Filter WooCommerce products by category, price, attributes, or custom fields. Sort blog posts by category, tag, or date. Organize portfolio items by project type or industry. Users click filter options and see results update instantly without page refreshes.
Ajax technology makes filtering smooth and fast. When users select filters, the plugin updates content on the fly. No loading screens, no page reloads, just instant results. This creates a shopping and browsing experience that feels modern and responsive.
Building filters is simple. Add the filter module to any page, choose what to filter, and select your filter criteria. The visual builder shows you exactly how filters will look. Customize colors, layouts, and filter styles to match your brand.
Search functionality enhances filtering. Users can type keywords to narrow results further. Combine text search with category filters, price ranges, and attribute selections. Give visitors multiple ways to find exactly what they need.
E-commerce sites benefit most from advanced filtering. Customers shopping for specific products want to narrow options quickly. Filter by price range, color, size, brand, rating—whatever attributes matter to your products. Better filtering means faster product discovery and more sales.
The plugin handles large product catalogs efficiently. Even with thousands of items, filters load and update quickly. Results paginate automatically, and users can adjust how many items display per page.
Want to help visitors find what they need faster? Try Divi Ajax Filter and improve your site’s usability today.